Join Us as a Marketing Specialist
Build awareness, engagement, and advance platform adoption through creative strategies.
As a Marketing Specialist, you will design and execute campaigns to engage stakeholders and advance adoption of our platform. Your efforts will be instrumental in raising awareness and driving platform success during the pilot phase.
Key Focuses
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Design and implement campaigns that advance the platform to buyers, sellers, and partners.
Craft messaging aligned with the platform’s mission and systemic unity goals.
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Develop engaging content for various platforms, including Thriving Together and social media.
Manage social media accounts to build brand awareness and encourage engagement.
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Collaborate with the Engagement and Outreach Specialist to align awareness efforts with community needs.
Host webinars or events to introduce the platform and advance awareness.
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Conduct research to understand human behavior.
Use insights to optimize campaigns and refine messaging for people.
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Observe campaign metrics, such as engagement, conversion rates, and platform sign-ups.
Share information on key performance indicators (KPIs).
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Work closely with product developers and pilot facilitators to align strategies with platform updates.
Integrate human feedback into campaigns for continuous improvement.
Key Qualifications
Experience
Marketing, with a focus on digital campaigns and community engagement.
Skills
Proficiency with marketing tools like Mailchimp, Google Analytics, and social media platforms.
Familiarity with SEO principles and content management systems (CMS) such as WordPress.
Clear and concise written, verbal, and visual communication to craft engaging content and connect with diverse audiences.
Creative thinking to develop campaigns that capture attention.
Can work collaboratively across teams and adapt to changing priorities.
